?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aulast=Bolthouse&rft.aufirst=Jon-Mark&rft.au=Bolthouse%2C+Jon-Mark&rft.title=Give+the+People+What+They+Want%3A+How+to+use+Surveys%2C+Focus+Groups%2C+and+Usability+Studies+to+modify+your+Web+Voyage+Interface&rft.date=8+May+2009&rft.genre=proceeding